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ERLIN

Erlin supplies bread, croissants, danish pastries and puff pastry to cafés, hotels and restaurants. Building on the identity we designed for them, we run their social media: a feed that speaks to businesses without feeling corporate, with bold type, warm cream and deep green from the brand, and products that look good enough to reach for, from HORECA campaigns to product launches and short recipe videos.

Services

Social Media Strategy · Creative Direction · Content Planning · Post & Story Design · Video

Every post plays with the brand itself: the ERLIN wordmark stretched over pastry layers, the cup-shaped logo used as a window onto the product, hand-drawn notes and stamps that keep the tone warm.

Product close-ups, typographic statements and playful formats alternate across the grid, so the feed stays varied while always looking like Erlin.

See branding →

Feed

A selection of posts designed for Erlin’s Instagram and Facebook.

ERLIN wordmark over the layers of a croissant HORECA typographic post for Erlin Bread in a wooden basket, every meal post
Three Erlin danish pastries: cream, cherry and apricot Erlin puff pastry sheets with product benefits on deep green Hand-drawn flowchart post leading to Erlin croissants
Racks of fresh croissants for businesses that choose quality Unbaked croissants inside the Erlin logo shape ERLIN wordmark between a baked croissant and raw pastry
Why choose Erlin carousel cover Two croissants held up against the sea, your partner every season Loaf of oat bread over a repeated ERLIN pattern
Stamp-shaped post about the art of real bread Erlin puff pastry packs in a shopping basket Croissant floating over trays of rolled dough

Stories

Vertical stories that introduce products and their benefits in a single swipe.

Story: sliced sourdough loaf with ERLIN type Story: Petët Erlin benefits over puff pastry layers Story: spinach sfoliata on deep green Story: ricotta sfoliata on cream Story: raw and baked filo layers with the ERLIN wordmark