The bucket, the crunch and the people who share it.
For KFC we created photography for their social channels, shot inside the restaurants with real people and real moments: a bucket held close, a hand reaching for one more, a first bite. Every frame keeps the product front and centre while the red and white of the brand does the rest.
Services
Content Creation · Art Direction · Food Photography · Social Media Content
Close crops on texture make the crunch the hero, from a single strip held up to the light to a bucket of onion rings being raided.
A few playful ideas, like chicken tucked into a shirt pocket, give the feed moments that feel made for sharing rather than for a menu board.
