Activewear, from the studio to the street.
LULU by Luana makes activewear designed to sculpt and move with the body. We created the brand’s content everywhere the pieces are worn: campaign and product shoots in our studio, street and after-dark shoots around the city, and a high-energy reel filmed in a spin class, all cut for social.
Services
Content Creation · Art Direction · Fashion & Product Photography · Video Production · Reels · Social Media Content
Each colourway gets a backdrop in its own tone, so a sage set sits on soft white and a chocolate jumpsuit on warm brown, keeping every image calm and unmistakably on brand.
Full-length poses show the silhouette, while close crops on stretches, seams and open backs show what the pieces are really made to do.
Campaign reel
Filmed in a spin studio under blue light, the reel puts the collection where it was made to be worn: mid-workout, in motion, with the logo catching the light.
Behind the scenes
Short clips from set, in the studio and out in the city, that show how the content comes together.