Pastelitos is a café and bakery on Ismail Qemali street in Tirana, serving pastries, cakes, sourdough, coffee and matcha. Building on the identity we designed for them, we run their social media: from the teaser campaign that counted down to the opening, to a feed of product posts in the brand’s powder blue, navy and cream, and everyday reels filmed in and around the café.
Services
Social Media Strategy · Creative Direction · Content Planning · Post Design · Launch Campaign · Reels
Hand-drawn cups and loaves, striped backdrops and handwritten notes carry the identity straight into the feed, so every post feels warm, informal and unmistakably Pastelitos.
Product shots are paired with the brand’s soft palette, while the reels keep things light: a coffee run, a cupcake picked from the counter, a matcha on the go.
See branding →Opening campaign
A teaser series that built anticipation for the opening on 3 December 2025.
Feed
Product posts designed for Pastelitos’ Instagram and Facebook.
Reels
Short, everyday reels filmed in and around the café.