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Philly’s takeaway bag handed through a green car window

PHILLY’S

Philly’s brings the original Philly cheesesteak to Tirana: rib-eye steak, grilled onions, melted cheese and jalapeños in a toasted roll. We run their social media with a feed as loud as the food, built on the brand’s deep green, the green-and-white checkerboard and big, grainy type, mixing bold typographic posts, close-up food shots, street-style photography and short videos from the grill.

Services

Social Media Strategy · Creative Direction · Content Planning · Post & Story Design · Photography · Video

The tone borrows from Philly street culture: “Born in Philly, made in Tirana”, cheese dripping off the headlines, checkerboard wrappers and takeaway bags shot on the curb and through car windows.

Typographic statements, raw close-ups and lifestyle photography alternate across the grid, so the feed stays varied while always feeling unmistakably Philly’s.

Feed

A selection of posts designed for Philly’s Instagram and Facebook.

You had me at cheese: typographic post with dripping cheese Takeaway order packed into a Philly’s paper bag
Cheesesteak in the car, framed by the green checkerboard
Hands pulling apart a cheesesteak over loaded fries Friends sharing cheesesteaks and loaded fries on trays
Close-up of stacked cheesesteaks with cheese and jalapeños Born in Philly t-shirt in the Philly’s kitchen

Carousel

An ingredients carousel that breaks the cheesesteak down, one layer at a time.

The best fries Rib-eye steak and grilled onions Jalapeño slices Secret sauce

Carousel

A panoramic carousel where the cheesesteak stretches across two slides, so the swipe finishes the joke.

AHHHH carousel, slide one: cheesesteak on deep green Good as FFFFF carousel, slide two: the rest of the cheesesteak

Photography

Street-style and in-store photography: the Animal Style launch with the new boxes, bags and checkerboard wrappers, and guests digging into cheesesteaks and loaded fries.

Model with a stack of Animal Style boxes against graffiti Two friends eating cheesesteaks on the curb
Friends sharing cheesesteaks and loaded fries on trays at Philly’s Guest in sunglasses eating a cheesesteak at Philly’s

Reels

Short, playful reels: from the opening teaser for the new spot to the grill, a battery that charges from 5% to 100% as the cheese melts, and a behind-the-scenes look at the kitchen.