A collection launch, from the atelier to the coast.
TIERR is a fashion label that makes its pieces in its own atelier. We created the content for the launch of their new collection: detail photography and footage inside the atelier, where every piece is cut, sewn and labelled, and a series of films shot outdoors on location, by the sea, in gardens and at sunset, from the first “available soon” teaser to the launch itself.
Services
Content Creation · Art Direction · Fashion Photography · Video Production · Reels · Social Media Content
In the atelier we stayed close to the details that show how carefully each piece is made: the woven labels, the branded hangers, the fabric and the sewing machine.
Outside, warm natural light, the sea and slow, cinematic moves give the collection room to breathe, keeping the focus on the clothes from the first frame to the last.
Lookbook
Photographed on location alongside the films: linen, white tailoring and a yellow statement set, in golden light by the sea.
Atelier
Black, white and the details in between: hangers, labels and fabric, photographed where the collection is made.
Collection launch
Reels shot on location for the launch, each built around one look and one setting.